Milan - Supporters of women in football are considered so that the market has not been tilled. Based on that AC Milan cooperation with Sanrio, the company that is behind the character Hello Kitty. Cute figure that was now in uniform Rossoneri.
Milan cooperation with Sanrio has been achieved since last January in a trade exhibition event in Hong Kong. Officially Diavolo Rosso announced the deal through its official website on Tuesday (03/31/2015) local time.
Collaboration between Milan and Sanrio will make the character Hello Kitty has a new collection of rows that appear in uniform Red Black. The launch of a new collection of Hello Kitty will be conducted at the San Siro in mid April.
"The idea is to associate the soul more women in sport men at the highest level with AC Milan. Today, with many women into sports fans, the new collection will be their target. Sportswear and accessories female fans will be launched starting next September," said Paolo Casarini, director Sanrio license.
On the official website of Milan called the partnership took place after reaching an agreement with adidas, which is a major apparel sponsor of Milan.
"Milan always associate themselves with a very good international companies in the sector. That is why we decided to collaborate with brands such as Hello Kitty, a character that is important and prestigious, and well-liked young people around the world," the statement Direkur Communication Milan Jaap Kalma.
The partnership also allows the character Hello Kitty appeared at the San Siro alongside club mascot Milanello.(detikSport)
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